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1.\u7db2\u7d61\u7d04\u6703\u8005\u4e26\u975eloser<\/p>\n\n\n\n
\u8207\u7db2\u7d61\u7d04\u6703\u7d66\u4eba\u7684\u523b\u677f\u5370\u8c61\u76f8\u53cd\uff0c\u5f88\u5c11\u6709\u8b49\u64da\u8b49\u660e\u7db2\u7d61\u7d04\u6703\u662f\u4e0d\u64c5\u793e\u4ea4\u7684\u602a\u4eba\u5011\u6240\u4f7f\u7528\u7684\u6700\u5f8c\u793e\u4ea4\u624b\u6bb5\u3002<\/p>\n\n\n\n
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\u4eba\u5011\u958b\u59cb\u7db2\u4e0a\u7d04\u6703\u7684\u52d5\u6a5f\u6709\u5f88\u591a\uff0c\u4e00\u822c\u6703\u6709\u500b\u89f8\u767c\u4e8b\u4ef6\uff0c\u6bd4\u5982\u8aaa\u5931\u6200\uff0c\u4f46\u7e3d\u7684\u4f86\u8aaa\uff0c\u6bd4\u8d77\u500b\u4eba\u539f\u56e0\uff0c\u4eba\u5011\u7684\u52d5\u6a5f\uff0c\u66f4\u591a\u662f\u70ba\u4e86\u793e\u4ea4\u3002\u4eba\u5011\u4f7f\u7528\u7db2\u4e0a\u7d04\u6703\u4e0d\u662f\u56e0\u70ba\u4ed6\u5011\u5bb3\u7f9e\uff0c\u800c\u662f\u56e0\u70ba\u4ed6\u5011\u642c\u5230\u4e86\u4e00\u5ea7\u65b0\u57ce\u5e02\uff0c\u6216\u8005\u5de5\u4f5c\u6642\u9593\u592a\u9577\uff0c\u6216\u8005\u6c92\u6642\u9593\u8207\u65b0\u670b\u53cb\u76f8\u9047\u3002<\/p>\n\n\n\n
2.\u7db2\u4e0a\u7d04\u6703\u8005\u6703\u6492\u8b0a(\u4f46\u53ea\u662f\u8f15\u5fae\u6492\u8b0a)<\/p>\n\n\n\n
\u5118\u7ba194%\u7684\u4eba\u5426\u8a8d\u4ed6\u5011\u7db2\u7d61\u7d04\u6703\u7684\u4e3b\u9801\u4e2d\u542b\u6709\u4e00\u4e9b\u7121\u50b7\u5927\u96c5\u7684\u8b0a\u8a00\uff0c\u4f46\u5fc3\u7406\u5b78\u5bb6\u537b\u61f7\u7591\u4ed6\u5011\u9020\u5047\u3002<\/p>\n\n\n\n
\u65bc\u662f\u7814\u7a76\u8005\u6e2c\u91cf\u4e8680\u500b\u7db2\u7d61\u7d04\u6703\u8005\u7684\u8eab\u9ad8\u3001\u9ad4\u91cd\uff0c\u4e5f\u6aa2\u67e5\u4e86\u99d5\u7167\uff0c\u4f86\u78ba\u8a8d\u4ed6\u5011\u7684\u771f\u5be6\u5e74\u9f61\u3002\u5728\u5c07\u9019\u4e9b\u6578\u64da\u8207\u4ed6\u5011\u7684\u4e3b\u9801\u6bd4\u5c0d\u6642\uff0c\u4ed6\u5011\u767c\u73fe90%\u7684\u4eba\u81f3\u5c11\u5728\u6240\u6e2c\u91cf\u76841\u500b\u6578\u64da\u4e0a\u6492\u8b0a\uff0c\u4f46\u5e45\u5ea6\u90fd\u5f88\u5c0f\u3002\u6700\u983b\u7e41\u6492\u8b0a\u7684\u662f\u9ad4\u91cd\uff0c\u4ed6\u5011\u5c07\u9ad4\u91cd\u5e73\u5747\u8abf\u6574\u4e865%\uff0c\u7d04\u6703\u8005\u5c0d\u4ed6\u5011\u7684\u5e74\u9f61(1.5%\u7684\u504f\u5dee)\u548c\u8eab\u9ad8(1.1%\u7684\u504f\u5dee)\u66f4\u8aa0\u5be6\u3002\u6b63\u5982\u6240\u6599\uff0c\u5973\u6027\u50be\u5411\u65bc\u628a\u9ad4\u91cd\u6e1b\u5c0f\u4e00\u4e9b\uff0c\u800c\u7537\u6027\u5728\u8eab\u9ad8\u4e0a\u589e\u52a0\u4e00\u4e9b\u3002<\/p>\n\n\n\n
\u9019\u4e9b\u8b0a\u8a00\u5728\u73fe\u5be6\u4e16\u754c\u4e2d\u7121\u8db3\u8f15\u91cd\uff0c\u56e0\u70ba\u5927\u90e8\u5206\u7121\u50b7\u5927\u96c5\u7684\u8b0a\u8a00\u5f88\u96e3\u5f9e\u4e00\u500b\u4eba\u8eab\u4e0a\u5f97\u5230\u9a57\u8b49\u3002\u5927\u90e8\u5206\u7db2\u7d61\u7d04\u6703\u8005\u6700\u7d42\u90fd\u60f3\u548c\u5c0d\u65b9\u898b\u9762\uff0c\u4ed6\u5011\u5f88\u6e05\u695a\uff0c\u8981\u662f\u6492\u8b0a\u904e\u4e86\u982d\uff0c\u898b\u9762\u7684\u6642\u5019\u6703\u9732\u9921\u3002<\/p>\n\n\n\n
3.\u7167\u7247\u7684\u8b2c\u8aa4<\/p>\n\n\n\n
“\u76f8\u6a5f\u5f9e\u4e0d\u8aaa\u8b0a”\u9019\u53e5\u8a71\u662f\u80e1\u626f\u3002\u5373\u4f7f\u4e0d\u7528photoshop\u628a\u76ba\u7d0b\u6d88\u6389\uff0c\u76f8\u6a5f\u89d2\u5ea6\u548c\u5149\u7167\u4e5f\u80fd\u8f15\u6613\u6539\u8b8a\u4f60\u5728\u5225\u4eba\u773c\u88e1\u7684\u5438\u5f15\u529b\u3002\u4eba\u5011\u5728\u6311\u9078\u4e3b\u9801\u7167\u7247\u6642\u672c\u80fd\u5730\u610f\u8b58\u5230\u4e86\u9019\u4e00\u9ede\u3002<\/p>\n\n\n\n
\u5eb7\u5948\u723e\u5927\u5b78\u7684\u6258\u99ac(Toma)\u548c\u6f22\u8003\u514b(Hancock)\u66fe\u7d66\u4e00\u4e9b\u7db2\u7d61\u7d04\u6703\u8005\u62cd\u651d\u4e86\u7167\u7247\uff0c\u4e26\u5c07\u9019\u4e9b\u7167\u7247\u8207\u4ed6\u5011\u7684\u4e3b\u9801\u7167\u7247\u9032\u884c\u5c0d\u6bd4\u3002<\/p>\n\n\n\n
\u7d50\u679c\u767c\u73fe\uff0c\u5118\u7ba1\u4e0d\u592a\u6709\u9b45\u529b\u7684\u4eba\u66f4\u53ef\u80fd\u9078\u64c7\u7d93\u904e\u7f8e\u5316\u7684\u7167\u7247\uff0c\u4f46\u7e3d\u9ad4\u5dee\u7570\u4e0d\u5927\u3002\u5be6\u9a57\u62cd\u7684\u7167\u7247\u7684\u5438\u5f15\u529b\u53ea\u6bd4\u4ed6\u5011\u7db2\u7d61\u7d04\u6703\u4e3b\u9801\u4e0a\u6240\u9078\u7684\u7167\u7247\u905c\u8272\u4e00\u9ede\u9ede(\u5c0d\u5973\u4eba\u800c\u8a00\u7d045%\uff0c\u7537\u4eba4%)\u3002<\/p>\n\n\n\n
4.\u4f60\u7684\u6700\u4f73\u5f62\u8c61<\/p>\n\n\n\n
\u4ec0\u9ebc\u6a23\u7684\u4e3b\u9801\u7167\u7247\u80fd\u8d77\u5230\u4f5c\u7528?2010\u5e74\u4e00\u500b\u7d04\u6703\u7db2\u7ad9(oktrends\uff0c2010\u6ce8\uff1aOktrends\u662f\u7d04\u6703\u7db2\u7ad9Okcupid\u7684\u535a\u5ba2)\u5206\u6790\u4e86\u6578\u64da\u5eab\u4e2d\u76847000\u5f35\u7167\u7247\uff0c\u5f97\u5230\u4e86\u4e0b\u908a\u7684\u7d50\u679c\u3002<\/p>\n\n\n\n
\u7576\u5973\u6027\u7684\u773c\u775b\u770b\u8457\u93e1\u982d\uff0c\u800c\u4e14\u770b\u4e0a\u53bb\u5bcc\u6709\u6311\u9017\u6027\u6642\uff0c\u5979\u5011\u7684\u56de\u590d\u7387\u6bd4\u8f03\u9ad8\u3002\u76f8\u53cd\uff0c\u6700\u4e0d\u6210\u529f\u7684\u7167\u200b\u200b\u7247\u662f\u660e\u660e\u64c1\u6709\u4e00\u5f35\u9817\u5177\u6311\u9017\u6027\u7684\u81c9\uff0c\u537b\u628a\u81c9\u626d\u5411\u4e00\u908a\u3002<\/p>\n\n\n\n
\u7537\u4eba\u7684\u6700\u4f73\u5f62\u8c61\u5247\u662f\u628a\u81c9\u626d\u904e\u53bb\uff0c\u4e0d\u5fae\u7b11\u3002\u4f46\u662f\u7537\u4eba\u5011\u61c9\u8a72\u907f\u514d\u628a\u81c9\u62cd\u5f97\u5bcc\u6709\u6311\u9017\u6027\uff0c\u4e0d\u7136\u6536\u5230\u79c1\u4fe1\u7684\u6982\u7387\u6703\u5927\u5e45\u6e1b\u5c0f\u3002<\/p>\n\n\n\n
\u7814\u7a76\u8005\u9084\u7d71\u8a08\u4e86\u7db2\u4e0a\u7d04\u6703\u8005\u63d0\u4f9b\u7684\u7167\u7247\u8207\u4ed6\u5011\u6700\u9577\u7684\u7db2\u7d61\u804a\u5929\u7684\u95dc\u4fc2\uff0c\u4ee5\u4e0b\u662f\u9019\u4e9b\u7167\u7247\u7684\u7279\u9ede\uff1a<\/p>\n\n\n\n
\u5728\u505a\u6709\u8da3\u7684\u4e8b\u60c5<\/p>\n\n\n\n
\u548c\u52d5\u7269\u5728\u4e00\u8d77<\/p>\n\n\n\n
\u5728\u4e00\u500b\u6709\u8da3\u7684\u5730\u65b9(\u65c5\u884c\u7684\u7167\u7247)<\/p>\n\n\n\n
\u800c\u6709\u4e9b\u7d04\u6703\u8005\u7684\u7db2\u804a\u6642\u9593\u975e\u5e38\u77ed\uff0c\u4ed6\u5011\u7684\u7167\u7247\u6709\u4ee5\u4e0b\u7279\u9ede\uff1a<\/p>\n\n\n\n
\u5728\u5e8a\u4e0a(\u8207\u7565\u77ed\u7684\u5c0d\u8a71\u76f8\u95dc)<\/p>\n\n\n\n
\u5728\u6236\u5916<\/p>\n\n\n\n
\u548c\u670b\u53cb\u5011\u9b27\u9a30\u5f97\u200b\u200b\u5f88\u958b\u5fc3<\/p>\n\n\n\n
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(\u8a18\u4f4f\uff0c\u9019\u4e9b\u90fd\u53ea\u662f\u8207\u5c0d\u8a71\u9577\u77ed\u7684\u76f8\u95dc\u6027\uff0c\u6211\u5011\u4e0d\u4fdd\u8b49\u5b58\u5728\u56e0\u679c\u95dc\u4fc2\u3002)<\/p>\n\n\n\n
5.\u540c\u578b\u76f8\u5438<\/p>\n\n\n\n
\u5373\u4f7f\u7db2\u4e0a\u7d04\u6703\u8005\u6709\u591a\u7a2e\u4e0d\u540c\u985e\u578b\uff0c\u4eba\u5011\u4ecd\u5e0c\u671b\u8207\u76f8\u4f3c\u7684\u4eba\u7d04\u6703\u3002<\/p>\n\n\n\n
\u9ebb\u7701\u7406\u5de5\u5b78\u9662\u5a92\u9ad4\u5be6\u9a57\u5ba4\u7684\u83f2\u5967\u91cc(Fiore)\u548c\u591a\u7d0d\u7279(Donath)(2005)\u7814\u7a76\u4e86\u4f86\u81ea65000\u7db2\u4e0a\u7d04\u6703\u8005\u7684\u6578\u64da\uff0c\u4ed6\u5011\u767c\u73fe\uff0c\u4eba\u5011\u7684\u9078\u64c7\u4e3b\u8981\u53d6\u6c7a\u65bc\u76ee\u6a19\u662f\u5426\u8207\u4ed6\u5011\u81ea\u5df1\u6709\u76f8\u4f3c\u6027\u3002<\/p>\n\n\n\n
\u5c31\u9019\u65b9\u9762\uff0c\u7db2\u4e0a\u7d04\u6703\u548c\u7dda\u4e0b\u7d04\u6703\u5225\u7121\u4e8c\u81f4\u3002\u5e73\u5747\u4f86\u770b\uff0c\u4eba\u5011\u7e3d\u60f3\u5c0b\u627e\u8207\u81ea\u5df1\u76f8\u4f3c\u7684\u4f34\u4fb6\u3002\u73fe\u5728\u78ba\u5be6\u6709\u5f88\u591a\u5c08\u9580\u91dd\u5c0d\u5c0f\u773e\u7fa4\u9ad4\u7684\u7d04\u6703\u7db2\u7ad9\uff0c\u6bd4\u5982\u9ad4\u80b2\u8ff7\uff0c\u7336\u592a\u4eba\uff0c\u6216\u8005\u64c1\u6709\u7279\u6b8a\u9ad4\u683c\u689d\u4ef6\u7684\u4eba\u3002<\/p>\n\n\n\n
6.\u5e74\u9f61\u548c\u6559\u80b2\u80cc\u666f\u4e0d\u662f\u554f\u984c<\/p>\n\n\n\n
\u70ba\u7814\u7a76\u7db2\u7d61\u7d04\u6703\u7684\u591a\u6a23\u6027\uff0c2009\u5e74\uff0c\u725b\u6d25\u4e92\u806f\u7db2\u7814\u7a76\u6240(OxfordInternetInstitute)\u7684\u9054\u9813(Dutton)\u7b49\u4eba\u8abf\u67e5\u4e86\u82f1\u570b\u3001\u6fb3\u5927\u5229\u4e9e\u548c\u897f\u73ed\u7259\u76842670\u5c0d\u7db2\u6200\u592b\u5a66\u3002\u5728\u9019\u4e9b\u6a23\u672c\u4e2d\uff0c\u8207\u50b3\u7d71\u65b9\u5f0f\u76f8\u9047\u7684\u4eba\u5c0d\u6bd4\uff0c\u7db2\u7d61\u7d04\u6703\u8005\u66f4\u53ef\u80fd\u5728\u5e74\u9f61\u548c\u6559\u80b2\u80cc\u666f\u4e0a\u5b58\u5728\u8f03\u5927\u5dee\u7570\u3002<\/p>\n\n\n\n
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7.\u7b2c\u4e00\u689d\u79c1\u4fe1\u8981\u4fdd\u6301\u7c21\u77ed<\/p>\n\n\n\n
\u5728\u7db2\u4e0a\u5f97\u5230\u56de\u590d\u53ef\u4ee5\u8aaa\u662f\u78b0\u904b\u6c23\u3002\u7d04\u6703\u7db2\u7ad9Oktrends\u57282009\u5e74\u901a\u904e\u5206\u6790\u6210\u54e1\u767c\u9001\u7684\u8d85\u904e50\u842c\u689d\u6700\u521d\u6d88\u606f\u4f86\u4f30\u7b97\u56de\u590d\u7387\u3002\u5728\u7537\u6027\u767c\u7d66\u5973\u6027\u7684\u6d88\u606f\u4e2d\uff0c\u5973\u6027\u6536\u4ef6\u4eba\u7684\u56de\u590d\u7387\u50c5\u70ba30%\uff0c\u5973\u6027\u767c\u7d66\u7537\u6027\u7684\u6d88\u606f\u56de\u590d\u7387\u5247\u70ba45%\u3002\u6700\u7d42\u5f15\u8d77\u6bd4\u8f03\u9577\u7684\u5c0d\u8a71\u7684\u767e\u5206\u6bd4\u5247\u66f4\u4f4e(\u5206\u5225\u662f\u7d0420%\u548c30%)\u3002<\/p>\n\n\n\n
\u52a0\u5dde\u5dde\u7acb\u5927\u5b78\u5fc3\u7406\u5b78\u7cfb\u7684\u7f85\u68ee(Rosen)\u7b49\u4eba2008\u5e74\u7684\u7814\u7a76\u8868\u660e\uff0c\u90191\/3\u7684\u56de\u590d\u7387\u7684\u90e8\u5206\u539f\u56e0\u662f\u8a31\u591a\u7db2\u7d61\u7d04\u6703\u8005\u7684\u8cec\u865f\u5df2\u4e0d\u518d\u4f7f\u7528\u3002<\/p>\n\n\n\n
Oktrends\u540c\u6a23\u767c\u73fe\uff0c\u6bd4\u8f03\u9577\u7684\u79c1\u4fe1\u53ea\u8b93\u7537\u4eba\u7684\u56de\u590d\u7387\u7565\u5fae\u589e\u52a0\uff0c\u5c0d\u5973\u4eba\u5247\u5b8c\u5168\u7121\u7528\u3002\u6240\u4ee5\u5225\u6d6a\u8cbb\u6642\u9593\u5beb\u9577\u7bc7\u5927\u8ad6\u4e86\uff0c\u6253\u500b\u62db\u547c\uff0c\u8b93\u5c0d\u65b9\u81ea\u5df1\u4f86\u770b\u4f60\u7684\u4e3b\u9801\u5427\u3002<\/p>\n\n\n\n
8.\u60c5\u7dd2\u8c50\u5bcc\u7684\u4eba\u66f4\u6709\u5438\u5f15\u529b<\/p>\n\n\n\n
\u9084\u662f\u524d\u6587\u6240\u8aaa\u7684\u7f85\u68ee\u7b49\u4eba\u95dc\u65bc\u7db2\u4e0a\u7d04\u6703\u7684\u90a3\u9805\u7814\u7a76\uff0c\u4ed6\u5011\u767c\u73fe\uff0c\u7121\u8ad6\u7537\u5973\uff0c\u60c5\u7dd2\u8d8a\u5f37\u70c8\uff0c\u7d66\u4eba\u7684\u5370\u8c61\u8d8a\u597d\uff0c\u6bd4\u5982\u4f7f\u7528”\u597d\u6fc0\u52d5(excited)”\u548c”\u592a\u68d2\u4e86(wonderful )”\u9019\u6a23\u7684\u8a5e\u5f59\u3002<\/p>\n\n\n\n
\u9019\u9805\u7814\u7a76\u9084\u8003\u616e\u4e86\u4e86\u81ea\u66dd\u5e36\u4f86\u7684\u5f71\u97ff\uff0c\u96d6\u7136\u7814\u7a76\u7d50\u679c\u5b58\u5728\u8f03\u5927\u5dee\u7570\uff0c\u4f46\u7e3d\u7684\u4f86\u770b\uff0c\u4eba\u5011\u66f4\u559c\u6b61\u81ea\u66dd\u7a0b\u5ea6\u76f8\u5c0d\u4f4e\u7684\u4eba\u3002<\/p>\n\n\n\n
9.\u7be9\u9078\u4e4b\u5f8c\uff0c51%\u7684\u4eba\u6703\u898b\u9762<\/p>\n\n\n\n
\u8a31\u591a(\u4f46\u4e26\u975e\u5168\u90e8)\u7db2\u7d61\u7d04\u6703\u8005\u7684\u76ee\u7684\u662f\u548c\u65b0\u670b\u53cb\u898b\u9762\u3002\u4e00\u9805\u8abf\u67e5\u4e2d\u767c\u73fe\uff0c759\u500b\u7db2\u7d61\u7d04\u6703\u8005\u4e2d\uff0c51%\u7684\u4eba\u5728\u6536\u5230\u56de\u5fa9\u5f8c\u76841\u5468\u52301\u500b\u6708\u5167\u9032\u884c\u4e86\u9762\u5c0d\u9762\u7d04\u6703\u3002\u7db2\u7d61\u7d04\u6703\u8005\u5e38\u5e38\u628a\u7b2c\u4e00\u6b21\u9762\u5c0d\u9762\u7d04\u6703\u770b\u4f5c\u7be9\u9078\u610f\u4e2d\u4eba\u7684\u6700\u5f8c\u4e00\u95dc–\u9019\u50a2\u4f19\u771f\u7684\u662f\u4ed6\u5011\u81ea\u7a31\u7684\u90a3\u500b\u4eba\u55ce?\u5982\u679c\u662f\uff0c\u6211\u5011\u4e4b\u9593\u6709\u6c92\u6709\u5316\u5b78\u53cd\u61c9\u5462?\u53ea\u6709\u9019\u500b\u968e\u6bb5\u4e4b\u5f8c\u4eba\u5011\u624d\u80fd\u771f\u6b63\u5f7c\u6b64\u4e86\u89e3\u3002<\/p>\n\n\n\n
10.\u7db2\u4e0a\u7d04\u6703\u4e0d\u662f\u7db2\u8cfc<\/p>\n\n\n\n
\u4e14\u4e0d\u8ad6\u7814\u7a76\u4eba\u54e1\u5c0d\u7db2\u7d61\u7d04\u6703\u6709\u591a\u9ebc\u80af\u5b9a\uff0c\u6beb\u7121\u7591\u554f\uff0c\u7db2\u7d61\u7d04\u6703\u6709\u6642\u4e5f\u6703\u4ee4\u4eba\u4e0d\u6eff\u610f\uff0c\u751a\u81f3\u4ee4\u4eba\u751f\u53ad\u30022008\u5e74\u5f17\u7f85\u65af\u7279(Frost)\u7b49\u4eba(2008)\u7814\u7a76132\u4e86\u500b\u7db2\u4e0a\u7d04\u6703\u8005\u5f8c\u767c\u73fe\uff0c\u4ed6\u5011\u6bd4\u771f\u7684\u9762\u5c0d\u9762\u7d04\u6703\u82b1\u8cbb7\u500d\u7684\u6642\u9593\u7be9\u9078\u5225\u4eba\u7684\u4e3b\u9801\u4ee5\u53ca\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u3002<\/p>\n\n\n\n
\u90e8\u5206\u539f\u56e0\u5728\u65bc\u7db2\u7d61\u7d04\u6703\u4fc3\u4f7f\u4eba\u5011\u6309\u7167\u6d88\u8cbb\u8005\u81f3\u4e0a\u7684\u65b9\u5f0f\u601d\u8003\uff0c\u7528\u6236\u5c0d\u6200\u611b\u95dc\u4fc2\u7cbe\u6311\u7d30\u9078(‘relationshopping’)\uff1a\u5148\u67e5\u770b\u67d0\u500b\u4eba\u7684\u7279\u8272\uff0c\u9032\u884c\u6b0a\u8861\uff0c\u518d\u9078\u64c7\u6f5b\u5728\u4f34\u4fb6\uff0c\u7c21\u76f4\u50cf\u5f9e\u4e00\u5f35\u76ee\u9304\u88e1\u52fe\u9078;\u4eba\u5011\u628a\u4eba\u969b\u95dc\u4fc2\u8f49\u8b8a\u6210\u4e86\u4e00\u9805\u9805\u6253\u52fe\u7684\u8907\u9078\u6846\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
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